About

At Kintopia Beauty, we believe that luxury should feel loving. Beauty should be inclusive and grounded in grace. We also believe that our choices – what we wear, buy and believe in can be a powerful expression of care.

Our mission is simple: to provide vegan beauty experiences that honour the earth, uplift the soul, and celebrate everyone’s right to feel powerful, beautiful, and equal.

We’re not here just to help you glow.

We’re here to create a sense of belonging to something kinder, deeper, and more meaningful than ‘beauty as usual’. We’re all about natural health and wellbeing too.

So, after months of brainstorming, branding (and rebranding), Kin Beauty took root. We exist to empower us all to love and respect everyone as much as we love and respect ourselves. We're committed to creating a world where having access to toiletries is the standard for everyone. Not a luxury for some.

Kin Beauty isn't just skin care. It's a movement. A family who believes that luxury, wellbeing and empathy are allies. We're not here to shout, but to shine with you. So, whether you're just dipping your toes into the waters of vegan beauty and living, wading in cautiously up to your waist, or wild swimming like a dolphin, know this: you belong.

Our values shape everything we do – from our Kin Beauty product range to our community, from our design choices to our partnerships. They’re not just words. They’re promises about our quality, integrity, generosity and inspiration.

Excellence is our lifestyle

Every product is formulated with high-performance, ethically sourced ingredients that deliver both results and ritual. We work with cruelty-free suppliers to ensure that every texture, scent, and finish is a sensorial delight—without harming animals, skin, or the planet.

We’re fluent in the language of honesty

We’re proudly transparent about what goes into our products, and why we choose the paths we do. No animal testing. No greenwashing. No compromising our values for trends or margins.

We stand by our ingredients, our ethics, and our community. Always.

Giving is at the heart of everything we do

Giving back through our programme Kintopia Kindness and impact partnerships, means we’re here to serve—not just sell. Our packaging is thoughtful. Our brand is inclusive. And our profits fuel purpose, not just growth.

We don’t follow culture – we follow nature

We’re inspired by the resilience of humans, the intelligence and power of nature, and the blessings of the everyday. Our collections are curated to empower self-expression, spark connection, and reflect the ever-evolving beauty of everyone.

Rooted in environmental science and social science research

Time spent in natural environments—among trees, birdsong, wildflowers, and sunlight—has been proven to reduce stress, calm the nervous system, and gently shift us from surviving to thriving. Green spaces lower blood pressure. Blue skies lift the heart. The scent of lavender or pine can soothe anxiety faster than any screen ever could.

Nature reconnects us to ourselves. Whether it’s a mindful walk through a garden, hands in the soil, or simply pausing to notice the dance of bees over petals, these simple acts restore us. They remind us that we are not separate from the living world—we are part of it.

The land holds stories – of connection, healing, and reciprocity. Every blossom and branch are part of a conversation we’ve been having with the Earth since time began. And when we listen, really listen, we remember how to be gentle, generous, and whole.

Beauty really can co-exist with ecology. That balance isn’t just a possibility, it’s essential. That’s why Kin Beauty products are inspired by the generosity of nature, made without cruelty, and designed to nourish both body and conscience.

When you use our products, you’re not just caring for your skin – you're coming home to your natural senses. You’re stepping back into rhythm with the wild, the wonderful and the wise!

Love & respect,

Thea & the Kintopians.